Don’t Discount Digitally Disconnected Donors!

I know, it’s a mouthful but definitely worth our consideration!

As rapidly as technology is advancing, remember the many, which more than likely include some of your donors, who are choosing to not keep up with tech trends and norms.

Shocking to some but true, according to recent research, 7% of all adults and 25% per cent of adults 65 and older NEVER go online!

How are you catering to the specific needs and preferences of this non-tech, donor population segment?

The average attention span may only consist of a few minutes for online audiences but is so much greater for the snail mail crowd, who thoroughly enjoys reading and responding to insightful donor appeals.